These results are stunning. It sounds like, in cool and cold conditions, a windshirt with high MVTR and low CFM, will provide the best performance in windy conditions. This is really good news, and very surprising.
The accepted wisdom has been that high CFM windshirts are the only hope of getting moisture from exertion out of our clothing layers. But high CFM windshirts don’t actually block wind, so what is the point? Further, as explained here, they will only vent more moisture through their permeable fabrics in the presence of wind, so again, what is the point? I suspect the point (and the existence of jackets like the Airshed, with ~60 CFM, has to do with the part near the end, where it’s explained that MVTR is disabled when outside conditions are warm and/or humid. In those conditions, we want some air to come blowing through the fabric to help cool us, and hopefully to convect some moisture out as well. These types of windshirts are also bugproof, so provide that additional utility.
Personally, I find that I only wear winshirts below 50F if it’s windy and pretty much always wear one when hiking at 35F and below, even in still conditions. At 40-50F, highly permeable windshirts (~35CFM) can be very comfortable, but if the wind gets over 20mph I can get chilled.
Knowing that fabrics that actually block wind (low CFM), but have great MVTR, exist allows for the selection of a low CFM, high MVTR windshirt for cool and cold conditions. Windshirts like this provide continual protection from wind, preserve a boundary layer of warm air, and so keep a microclimate near my skin that is pretty stable, whether the wind blows or no. Relying on MVTR works well in cool and cold conditions, because there is a high temp gradient from inside to outside. And if I climb a hill, I can vent increased moisture produced by opening the front zip. I’d rather open a window than have leaky walls.