As sad as this my sound, after all the help I've received from reading your posts I consider it to be some sort of honor to critique one of your lists Mike!
Now, all brown nosing aside, while I like this list it seems like you go to the far extreme in some cases but not in others and while it may make sense to you a complete noob won't see everything the way you do. For starters, depending on which way you're going to lean the list, I'd think a ULA pack would be a better choice than the Jam. A modified CDT should be lighter and cheaper to buy outright. For not much more money than the Jam one could also get an OHM. Niether of these packs should really scare an UL noob and are readily available. Well, they shouldn't scare a nooblet as much as a tarp/bivy combination may since having a pack they end up not liking may make them uncomfortable but won't get them killed.
What size tarp are you touting as a 2 person tarp? If it's big enough the bivy could stay at home. Although maybe it's being included for the safety margin since lack of experience may cause someone used to tents to pitch their tarp in area where they'll be exposed to run off. Couple this with ability to seal out drafts for someone inexperienced with the quilt and I think I understand where you're going. I'm thinking this list would make a fine gateway drug to poncho tarping! ;)
You might also include a Victronox Classic in the list instead of the razor blade. It's still light but can be very usefull in my opinion and in the opinion of many others from what I've seen.
Therefore I say you should make a more standardized list for the average person who's going to buy a Jam (don't get me wrong it's a fine pack but there are others I think are better) and then provide the more extreme ways to get the weight down even further once they figure our how the "basic" list is going to work for them. At that point they can ask questions like, "Do I really need this Swiss Army Knife? Do I use more than just the blade or scissors? Should I just carry a razor blade or should I take my knife apart and just carry the scissors?" Also, since I've started carrying a Colgate Whisp instead of a standard toothbrush I find the toothpick from the Victronox is less beneficial so that's something to consider as well. Then, after all this, provide the list you've been carrying in the same situations you're providing sample lists for and explain why you go extreme in one area and not others and so on and so forth.
I also think you may be an ounce or so off on the quilt and sleeping pad. The current 40 degree Golite bag (the lightest they currently sell if I'm not mistaken) in regular is 20 oz. instead of 19 according to their site. The short is a dimunitive 17 oz. and the long is all of 22 oz. Furthermore 9 or 10 ounces may be a more real world weight on the torso pad unless you get into 1 or 2 specific ones (I'm thinking BPL torsolite and Neoair). This is also a place where you could offer more wieght savings for people who can sleep just fine on CFM pad.
I'm not sure I'd consider lip balm to be a luxury item either. Chapped lips are really annoying and easily dealt with for minimal weight.