Roger, thanks for that, I think you get my point.
My rant here definitely isn't about having REI remove all non UL gear from their lineup, yeesh :)
It also isn't about pricing.
It certainly isn't about "hipsters." There is no definition of that word. I live in Brooklyn, they don't even exist here anymore. Everyone is too similar. You see people wearing flannel and leather boots – they are called hipsters by people wearing skinny jeans and tank tops. Those people are called hipsters by people wearing short shorts and loafers and sunglasses from the 50's. Those people are called hipsters by people wearing art for clothes. I think you get my point.
Its great to see everyone's opinions here, and an interesting discussion.
And for the record, I'm all for REI serving car campers, selling stuff we UL hikers find useless, and for charging as much as they want. I own a $500 cuben fiber tent, I'm not talking down to anyone.
Also, the post was not about talking down to people who want to take it easy in the outdoors.
The real issue lies with light pollution, deceptive or condescending marketing, and a lack of quality over marketing.
I would like to see REI survive, I just don't think that marketing new colors of crap in catalogs where young affluent people of all races, living in a fake world, pitch tents on the roofs of gentrification-based luxury buildings is the way to go. That's not life, let alone outdoor life.
Frankly, if they want to bastardize the outdoors and take a hand in ruining it for others in the name of selling low end junk, I just can't be a happy customer anymore.
Oh, and for what its worth, I emailed REI about it. They replied. With a realistic and positive response, which I appreciated. Someone over there still reads emails and pays attention, at least! Gotta applaud them for that.