So I just want to say it because I know other people must be thinking it… has anyone noticed the new level of ridiculousness and insanity in the newer REI catalogs, offers and emails? Up until now I've generally been a big fan of REI overall, going there for the limited amount of gear that I'd actually want to buy from a non-cottage manufacturer.
Has anyone paid any attention to the recent catalogs and offers via email? Clicked on any of the links? I did.
First of all, I applaud them for trying to get more minorities into camping… they sure make it look like a lot of minorities are out in nature, which I always think about when I'm out there… so that's a good thing. Maybe it will help in some regard there.
Now moving on to the criticism… I feel like REI is reaching a new low in terms of integrity and marketing when it comes to the catalogs and offers.
They say things like "ultrlight" or "fast and light" and then when you click on the links, you are brought to a page where you can buy, you've guessed it… a HULA HOOP SHOWER. Or a doormat and mini sweeper to "hack" the campsite (into what?)
By no means do I want to be speaking out against bringing more people into the outdoors, but at the same time, doing it by implying that LED illuminated tents, hula hoop showers and doormats need to be a part of the experience… well that just kind of rubs me the wrong way.
It also totally confuses the groups of outdoor experiences. Car camping, glamping, backpacking, lightweight, ultralight, superlight, etc… these are all different styles. The gear does not generally cross over. Yet the marketing does. Bad call, IMHO.
Maybe more importantly, what if some of us find it offensive that people would cause light pollution at the campsite with their new LED tents, or that we don't want "chilling, music and getting drunk" to be the focus of why people are outside? What if that is the opposite of why many of the people who are already in the outdoors, go there in the first place?
I think its a valid discussion that's worth debating. I know some people would likely disagree with me. But I swear, if I get out into the Adirondacks this year and see one LED lit up tent ruining the night sky, I might just lose it… wouldn't you??
I hope this stuff stays in the car camping/glamping crowd, but I find the whole things stupid. And it just makes me dislike REI, which is slightly disappointing given their track record over time.




