I think it probably would have been moderated the same way. Forum members interest rarely gets considered in other areas of the site so no reason to think it has impact in Gear Deals.
When he posted his Deuce of Spades kickstarter last year, the worst that happened was Roger moved it to Gear Deals and made mention that he was doing this despite the posting didn’t include an actual deal. Although, I think being on Kickstarter itself implies a deal of some nature; even though you may end up paying more than if it makes it to retail.
It seems the distinguishing difference between the Moonlight tent and the Deuce of Spades, was that one was a entirely relevant and desirable item to a lightweight backpacking community… where the other was not.
Probably doesn’t mean much, but before replying to this, I didn’t know Mike posted a kickstarter for the trowel or that Roger behaved how I predicted he would in my hypothetical. However, I looked it into it to see if I was entirely off the mark.
That said, I have a real interest in seeing the stuff people make and want to sell me, if it is at least borderline relevant to lightweight backpacking. Would be cool to see some kind of accommodation made, at least for those willing to pay for a membership and support this place (discourage the spam).