Podcast Episode June 17, 2024

Episode 103 | Cottage Industry Trends

Episode Sponsor

the garage grown gear logo

Today’s episode of the Backpacking Light Podcast is sponsored by Garage Grown Gear, your hub for all things ultralight. Garage Grown Gear is dedicated to supporting the growth of small, startup, and cottage brands.



Episode 103 of the Backpacking Light Podcast is a collaboration between Backpacking Light and Garage Grown Gear, home to more than 200 small, startup, and cottage gear brands, and your hub for all things ultralight. Visit them online at garagegrowngear.com.


In this Episode:

What’s New at Backpacking Light?

  • Find information about all of our upcoming Member Q&A’s, Webinars, Live Courses, other live events, and more on our Events Calendar Page.

Featured Brands and Products

Polartec Alpha at Garage Grown Gear

Discover the comprehensive selection of Polartec Alpha Direct hoodies, shirts, pants, socks, hats, and more from small, startup, and cottage brands.

See it at Garage Grown Gear

Garage Grown Gear and the Cottage Industry Trend

  • What is Garage Grown Gear?
  • What constitutes a small, startup, or cottage brand, and when does it graduate into something else?
  • What makes cottage brands unique?
  • How does Garage Grown Gear support and collaborate with these small companies?
  • Sometimes we identify cottage brands as being more “innovative.” Why is this?
  • What are the barriers cottage brands face to being innovative? Budget, time, R&D process?
  • Other challenges and opportunities faced by startups in the gear market.
  • Cottage brands can provide customized experiences to the user. How important is this?
  • How does Garage Grown Gear curate and select ultralight gear for their platform?
  • What is Garage Grown Gear’s role in building and fostering a community around niche outdoor gear?
  • Lloyd’s personal journey into the outdoor industry and ultralight backpacking.
  • What are your favorite pieces of gear right now?

Links, Mentions, and Related Content

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About the Backpacking Light Podcast


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  • Backpacking Light - Executive Producer
  • Ryan Jordan - Director and Host
  • Chase Jordan - Producer
  • Look for Me in the Mountains - Music


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(Updated April 9, 2024)

  • Product mentions: Backpacking Light does not accept compensation or donated/discounted products in exchange for product mentions or placements in editorial coverage, including podcast episode content not excplicitly identified as sponsored content.
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Home Forums Episode 103 | Cottage Industry Trends

Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
  • #3813639
    Backpacking Light


    Locale: Rocky Mountains

    Companion forum thread to: Episode 103 | Cottage Industry Trends

    Ryan Jordan and Lloyd Vogel discuss trends within the Cottage industry in episode 103 of the backpacking light podcast.

    Terran Terran
    BPL Member


    I think GGG promotes a lot of products that before would have been promoted on BPL. While it encourages new industries, it stifles customer support. While I can go to the individual websites and get red instead of blue, I can only truly get custom if they have a box to check. There’s no longer that personal touch.

    baja bob
    BPL Member


    Locale: West

    GGG is providing exposure for small cottage makers, as well as availability of products that are not always readily available. The difference can be several months.

    Jon Fong / Flat Cat Gear
    BPL Member


    Locale: FLAT CAT GEAR

    Interesting interview.  Yeah, the definition of a cottage business is pretty broad.  My 2 cents.

Viewing 4 posts - 1 through 4 (of 4 total)
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