Interesting advertising partnership, Nick.
LOL David! I have no interest in finding out if Nick endorses his advertisers’ claims.
So this is how ads work, and I use three sources.
- Amazon
- AvantLink
- Google Ads
Between all three I make about $100 per month, which pays to run the website.
Amazon
If someone clicks a link on my site to Amazon and buys something, then I get a commission, Usually around 4%-5%. The cost to the consumer doesn’t change (e.g., go up if they click on one of my links).
AvantLink
I get to pick which companies I want to use, and the company needs to agree. If I choose a company, AvantLink contacts them, they review my site and decide if they want to participate. Sometimes companies contract me first. Usually the company provides a rotating series of ads, and I can pick which ads I want to use. I only use companies whose products I use. Some of the larger “cottage” companies use AvantLink, but I don’t partner with them because I don’t use their products. If someone clicks on a link and buys something, I get a commission varying from 5% – 10%.
Google Ads
I get a commission if someone just clicks on an ad. No extra commission if they purchase. So don’t click on one of my Google ads if you have no interest. What Google does, is serve up ads based on the user’s browsing history, because they want to place ads the user might want to view. Google isn’t making money on items purchased either.
Now, as an example, yesterday Craig posted that he bought a new Samsung refrigerator, and jokingly asked if anyone knew where he could buy gold Trump letters to replace the Samsung logo, since his stimulus check said it was from President Trump. I did a quick Google search, found that Trump has a website that sells Trump trash and trinkets, and posted that link in response to Craig’s tongue-in-cheek question. I just went to my website and this is what came up . . . a Google ad for trumpstore.com

If Joyce and I were to go to my website at the exact same time, on different devices, I’ll probably get an ad from someone like REI, she’ll get one from MAC cosmetics, who cater to black women. If Doug were to turn off his Ad Blocker, he might get one from Adam & Eve, Fredrick’s of Hollywood, or Victoria’s secret – sorry Doug, I couldn’t resist ;-)