Jenny and I are lucky to be living in the Boulder, CO area (at least until last Tuesday’s mass shooting). That grocery store is very close to a special store called Neptune Mountaineering.
Gary Neptune founded that store in the early ’70s. He was a very accomplished mountaineer, with many serious climbs like Everest under his belt. 4-5 years ago he decided to retire and he sold his great store to a conglomerate based out of Austin, TX. That company promptly went bankrupt, but at least Gary got his money first. Then, several store workers that were also serious climbers thought of buying the store at a good price. One guy even made up some red ball caps that had a logo “Make Neptune’s Great Again.” None of the employees wanted one of those hats, with Boulder being such a Democratic town. A friend that worked at the store had one of the hats that he was going to drop off at Goodwill, and he gave it to me. It’s my newest favorite ball cap, because of its funk value.
Then a great thing happened – the conglomerate had to sell all the inventory in their 6 stores. The only store that had enough space to do that was the Neptune’s store, so everything was sent here. Being a serious fire sale, all items were priced at 20-30% of regular retail. A $200 TNF jacket went for $40 and a titanium Jetboil cost only $30. Boulder got some great deals!
Then another great thing happened. The Sea-to-Summit U.S. representative happens to live in Boulder, and he sensed an opportunity. He contacted the company’s headquarters in Perth, Australia, and they decided to buy Neptune’s, which was relatively cheap. S-to-S proceeded to totally remodel the store. They built display cabinets to better show off Gary’s incredible mountaineering memorabilia collection, and they even created a wine and latte bar next to a small meeting room.
Neptune’s has always specialized in carrying the finest quality mountaineering equipment, including packs, skis, snowshoes, ropes, ‘biners, bivy sacks – everything one needs to do a climb like Everest. No junk is sold in the store, which makes it even more unique among outdoor retail stores. They also have a fairly complete camping section, but again, only the finest brands of stoves, canister fuel, tents, etc. S-to-S carried on Gary’s vision perfectly.
So, there are some stores that Amazon can’t quite compete with…