^^^^^
I'm flying that same "I'm no Expert" flag, but I have paid attention over the years …
"… mentioned the other day that the human body can only absorb 200-300 kCal per hour. Is it as simple as making a mixture that I sip off of and knowing that, for example, 8 fluid oz is roughly 300 kCal and consuming that every hour or is there a better technique?"
Yep. That works. Greg G. – MaltoMan – is a prime example of it's success.
It is a very common approach used by competitive ultra-distance cyclists. They are literally handed a fresh 1 liter CamelBack of tolerable "stuff" on the schedule that works for them.
When I'm riding big distances I eat gel (along with water) every 30 minutes. Messing with a gel bottle twice an hour is all I want to manage.
When I'm on the trail I eat a bar every two hours in the mornings (125 calories/hr), and every 90 minutes in the afternoons (~170 calories/hour). It works for me.
We are all unique in our metabolic processing, are at different levels of fitness, and operate at different levels of output. Field Testing is the Only way you will figure out what works for you.
A 300 calorie per hour drip will get the job done, depending on the caveats, the biggest one being able to manage your water/energy intake balance.