People's motivations are complex and varied. Pro runners are going to promote themselves a la Hal and Mike or Krissy and Jen…I am not getting paid for this stuff and see no need to emulate their self-promotion. However I do like being able to say "I did that" when I actually do something hard or perhaps noteworthy in some way. when I did the JMT in a week a couple years ago, I wrote up a little story about it and enjoyed that process quite a bit, as well as some of the comments/feedback that I got from others who read it.
Personally, I find the idea of handing out cards to people in the wilderness kind of ridiculous – it feels too much like advertising/self promotion to me. I don't like it when people try to hand me a card or flyer in the city, much less on a trail in the wilderness. Yes, posting on a website is also self promotion, just in a different form that I'm more comfortable with. To each his/her own right?
Of course we all care to some extent that people believe we did what we say we did. I care too, just not enough to carry a Spot when I'm already carrying a GPS watch and trying to go as light as possible and keep things simple. Honestly, the SPOT seems like an very primitive technology (bulky, heavy, unreliable, needs to be on outside of pack, you have no idea if it is working or not, etc). To me it is just another extra thing to carry and deal with that is entirely unnecessary and redundant. If it weighed less than an ounce and was reliable and I could bury it in my pack and forget about it, I'd probably carry one. Until then I think the watch does a better job at tracking, plus it gives me altitude, time, a compass, alarm, etc – so overall it is much more useful, lighter, and multifunction.
I still (perhaps naively) believe that there is a way to verify these trips with GPS data from a watch. Perhaps it would be as simple as giving Peter (or someone else) access to the Suunto (or Garmin or Strava as the case may be) account so they could look at the GPS data in its original form rather than just sending a GPX file. Most of of my training hikes and runs going back to january or february were recorded on my watch and then downloaded and stored on the Suunto movescount.com site with no alterations of any kind. I would think it is possible to verify that these files are real and unaltered data and taken as a whole would give a much more complete picture. Many of them are also posted on my facebook page as well – feel free to friend me and go back and look at them if you are interested. :)
I prefer to do things first and talk about them later. Climbers call this spray…I'd rather spray about what I've actually done than what I plan to do. It's still spray but it seems less obnoxious to me that way. Again, this is just me personally and I am not being critical of others who prefer to announce their intentions in advance. Both approaches are valid I think, it is just a personal preference.