Hello Marc K, nice to see you again, thanks for all those NoVa tips awhile back.
Under $9 shipped for 24 oz is a great price. Walmart charges more (when they have it) and REI about 50% more than Walmart.
I can't speak to diluting formulas or home made formulas. What works for a barn may not be ideal for your gear.
I've used standard store-strength spray-bottle Permethrin for years on boots, outside of hats and other apparel where the treated surface won't be coming in direct contact with my skin. Never had any issues. But be careful applying it.
This stuff is a powerful nerve toxin. Humans aren't immune. Precautions are in order.
I apply it outside only, someplace away from a 'living' outdoors area. I don't breathe it in while spraying, & I use a disposable paper Dollar Store mask. I don't handle the wet garments or gear with my bare hands (disposable Dollar Store plastic painter's gloves). I don't let any pets/dogs/cats be exposed to it, during or after. I don't apply it to any garment that would come near my face or mouth–no bandanas, shirt collars, etc. Stuff also takes longer to fully dry than you might think.
In Northern Virginia ticks are a huge problem. Just walking the trails around Manassas Battlefield Park a couple hours you can easily come back with a dozen or more on you. Permethrin is great stuff.
Amazon raised Prime cost to $100/year. If your family buys a lot annually, and/or you like their free included unlimited video movie streaming as a Netflix alternative, Prime can make sense, esp. now that Amazon raised the minimum order for free shipping to $35.
Individual decision whether it's worth the cost.