I'm inclined to agree with Roger. I don't think the water repellent properties of the coating will withstand soiling or abrasion, but as long as Jason has some, and is asking for testing suggestions…
I think it would be interesting to spray a windshirt or a piece of breathable nylon. I'd like to know if it improves the water resistance to such a degree that a windshirt could be used as a rain shell, or a treated sleeping bag/quilt could be used without a bivy under a small tarp. I'd also like to know how much the treatment reduces breathability. And it would be interesting to assess these parameters after soiling and one or more washings in a washing machine.
I think breathable, tighly woven nylon would be the substrate that most BPLers would use this product on. A few might want to use it on fleece, I guess.
It won't be useful to most of us if Jason's tests show that the coating rapidly becomes useless after abrasion or soiling, but it might still have a few narrow applications. For an ultramarathon, for example, it might be handy to have a windshirt that temporarily performs as a very breathable rain shell (until the coating is degraded).