I treated my boonie hat, both inside and out. It added about 6 grams to the hate. The coverage was about 2 square feet, so I would say about 3 grams per square foot.
The product performed as advertised. I dunked the hate in the pool and it came out dry, except for the areas I missed. Coating the inside of a hat is a challenge, and I was in a hurry.
One odd thing I noticed, is that it give the material an odd texture. It is rough and almost sticky.
I am currently stuffing in day packs and will try it "a bunch" of times to see how durable it is.
Be sure to apply it outside. The primer has an extreme "nail polish" smell (I assume the solvent is acetone). Just taking the coated outside hat inside to cure stunk up the whole house!
I wonder what effect this product would have on condensation? I'm going to test that next. :)