Eric, I don't know you- but I like you and find most of your posts to be full of information that suggests real experience in the mountains. However, I really must ask; did a "yuppie" steal your girlfriend or kick your dog? Your use of the term as a pejorative is almost becoming a hallmark of your posts…
I actually own those Flylow gloves- going on my third ice season with them after buying them for about $30. I assume you take issue with them because they resemble the Renco gloves but are $20 more expensive, apparently due to the inclusion of a logo. I disagree that the only added utility is branding.
I bought these to SAVE money as well as to maximize the utility of my winter gloves system.
Why did I buy these gloves?
They are insulated, very easy to put on and take off, mildly waterproof (in the leather) and very tough. Every hardware store glove I have used was either not warm enough or was too bulky. That said, you really are paying for the wax treatment (they stink like beeswax for a few weeks). I have found this to actually add real water resistance.
I use the Flylows as my dedicated ice belay and rappel gloves. The tough leather (is it pigskin?) handles the abrasive nature of rope work extremely well while repelling much moisture and being warm enough into the 20s. Ever since using them for these purpose I have saved my Black Diamond ice gloves from premature retirement as it was always the palm and seems that blew out of my ice gloves that required buying a new pair. Typical work gloves (including the Flylows) are not form fitting enough for me when leading ice, and so a specialized ice glove has been a necessity for me (does this = yuppie status?).
Using the Flylows has kept my current BD lead gloves looking like new for an entire season- saving me from having to buy a new pair each winter. I'm sure another insulated work glove may work for others, but these are very good for my uses, fit me well, and are inexpensive given their utility.
I wish I was a yuppie… I would love to buy Flylows new Ridge Glove for the added protection, but unfortunately I think my current Tough Guy gloves will last at least 3 more years.
P.S. Monty- good tip on the rubberized gloves. However, I have found them useless for ice climbing as the non-coated portions let all water through. Great for changing the oil in the car outside during winter though… grippy!