To be The devils advocate….obviously….The external poles are tensioning the panels outward, preventing sagging into the useable interior space (Maybe not ideal but could be useful if experiencing the following conditions and you weren’t totally prepared for snow in quantities), also it looks like the tension created perpendicular to the panel, may reduce fabric from flapping around excessively, because many many pictures of duplexes we’ve seen pitched in more ideal conditions have a horrible crease in those large panels (incorrect guy-out angle) that would flap in any alpine wind.
This pole strategy replaces some need for the additional guy lines that could be secured to the adjacent tree on the left, and on the right using a guyline strung over a pole and then down to a deadman. Sometimes it can be really hard to get a suitable anchor for additional guy lines if the snow is really fluffy, unconsolidated, or too shallow above frozen ground or bed rock. I’ve found such conditions when my skiis were already used for 2 of the four corners of a mid, poles buried on the other two corners and none of the snow is holding these tight.
So is there a lighter solution if you have the black arts UL skills for all conditions, yes. But if your caught out in conditions that slightly overwhelm your skill set or gear, these poles could tension the large panels when you might otherwise be unable too or expose yourself to inclement conditions as you struggle to create anchors for the 7th and 8th guy lines.
Just some thoughts on the potential benefits since some were totally incredulous about any benefit.
Edit to add: Those panels aren’t even attached to the crossing poles, and another terrible angle on the guy lines. That user got sooo close, but no cigar. Sorry, tried to help a zpack owner justify their new toy, but now I see Rogers point…