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Now this is crazy. Solo Stoves started in 2011 and went from being a hated knock off (in the UL community) of the Bush Buddy stove to big time player. Then expanded into the home market and now they have an endorsement from Snoop Dog. As Jerry Garcia sang âwhat a long strange trip itâs beenâ.
And now Ozark Trail has essentially copied the Solo Stove scaled up design (aka their smokeless fire pits):
Ooops!
Snoop Doggâs âgiving up smokeâ marketing stunt with smokeless firepit company Solo Brands didnât increase sales as intended, and it ended up costing the companyâs CEO his job.
The ad, which included the rapper posting a vague message on Instagram to tell followers heâs âgiving up smoke,â went viral in November, leaving fans scratching their heads, wondering whether the weed icon was actually going to quit smoking cannabis. Unfortunately, the stunt didnât bring in the money Solo Brands was hoping for, resulting in the ouster of company CEO, president, and director of the board John Merris.
Solo Brands had to adjust its financial expectations for fiscal year 2023, predicting lower revenue. The companyâs interim CFO Andrea Tarbox said in the press release, âWhile our unique marketing campaigns raised brand awareness of Solo Stove to an expanded and new audience of consumers, it did not lead to the sales lift that we had planned.â
Former Vista Outdoor CEO Christopher Metz has been announced as Solo Brandsâ new president, CEO, and director of the board, effective as of January 15.
Yikes!
I’ve seen a few clones of the Solo Stoves smokeless firepit on the market. Did their patent expire or something?
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