That’s a good question, and I will try to explain.
The technical explanation for the absorption of water by some PU coatings is that they ‘hydrolyse’. The PU absorbs the water slowly and the whole structure breaks down, but that can take many hours. To put this in a familiar context, I am sure many will have heard of old tents going sticky after being stored for a long time. That is the same thing: the water in the rolled-up tent is slowly being absorbed.
The trouble is, once this process starts, it does not seem to be reversible. Yes, the PU fabric coating was probably a water-based emulsion when it was put on, but it would appear that there was some sort of chemical change when the coating initially dried out. Further than this I cannot say, as I don’t know. All I can say is that I have never heard of any way to fix the problem in tents, and many have tried.
So how come water-based PU coatings work elsewhere? That’s simple: they are not stored for months while wet. Sure, a shower may get wet – briefly. Then it dries out again. The lack of oxygen inside a rolled-up tent might have something to do with it, but that is just a hopeful guess.
Anyone can test this idea themselves. Get some white wood glue of the PU sort (NOT epoxy, NOT solvent-based, just PU). Glue some bit of timber together and let the joints dry. Then after a week or so, wet it all down and bag it up in a couple of layers of plastic film or bag to keep it wet for a few days. After a while you will see the glue starting to go white, and then the joints will fail. Same thing I believe.
However, this old sort of PU coating has been replaced with a thermoplastic PU coating, called ‘TPU’. This stuff is totally different and does work and does last. Figures that the coating suppliers would try to improve.
Cheers