I bought one of these filters as well. Flow rate seems quite good. With very light squeezing of the soft bottle, the flow rate of the BeFree is probably 2-3 times faster than my Sawyer-gravity-setup (who knows how this will change long-term). I can drink from the filter completely normally, with no sucking or notice of delay. The biggest downside is the small size of the soft bottle. Here are some wet weights I measured after trying it out:
Weight of bottle (wet): 23g
Weight of filter (wet): 46g
The spec’d weight is 65g, so weight is spot-on
If the flow rate is slow, the instructions suggest to do ONE of the following to clean the filter:
Shake the bottle with fresh water
Swish the filter (the dirty part) around in some water
Backflush: unscrew the top cap and run the filter under a faucet or treated water
Here’s the big bundle of hollow fibers you see when the cap is unscrewed:

Edit for update: I timed myself with the BeFree and get 20 seconds for 500mL of water with little effort. That is much faster than my Sawyer setup, but YMMV as always