Cutting through all the marketing spin, actual experimental data shows that the dominant heat transfer mechanism inside an airmat is conduction/convection. Radiative heat transfer is quite minor.
Go to our survey of airmats at
https://backpackinglight.com/airmat_sotmr_part1_2011/
and compare the Big Agnes Clearview (basically a pool toy), the Exped Synmat UL 7 and the Exped Downmat 7. They have similar thicknesses, but their claimed R-values are (in the order given) 1, 3.1 & 5.9 .
The Big Agnes (1) is empty, and when you lie on it heat transfer is by conduction into the air inside and then convection due to body movement (even breathing). It is cold.
The Synmat (3.2) has a layer of light synthetic insulation inside it, under the top surface. This insulation prevents the warm air next to your body from circulating, and it does it quite well, although there is some empty air space at the bottom.
The Down airmat (5.9) is filled with down, and there is almost no air movement at all. Needless to say, it is very warm.
The marketing video pic shown by Stephen is mostly just marketing spin, but note the smaller air chambers. They do restrict the air movement, so the mat is warmer than if the mat was empty. The benefits from heat reflection are minor – but they sound good.
Self-inflating foam air mats are not bad, even though they are much thinner. The uncompressed foam does a wonderful job of limiting any air movement, but being thin they can compress right down under your hips and shoulders, to the point of nearly zero thickness. That makes for cold spots, due entirely to convection/conduction.
Cheers