He should try walking around in cold weather with everything covered but his groin. The wrist might lose a rank or two.
But, yeah, rolling up one’s sleeves does help a lot. My favorite shirt for changing conditions (and sun and bushwhacking) is a loose-fitting,100% nylon shirt in a safari style. Big chest pockets. The epaulets are actually helpful for securing a Chrome Dome umbrella hands-free, and there is another pair of buttoned straps to secure the rolled-up sleeves at your mid-upper arm. It needs the strap because the sleeves are a loose cut – not tight enough to stay suspended by folding them over – which means there’s still some air exchange going on there. I’ll take it to Cuba next month to help keep the sun off my pale, Alaskan skin.