Once, Backpacking Light was an extreme outlier, scorned by the heavyweights as dangerous – or elitist, or something.
Never mind Pattagucci – today, BPL has been eclipsed by the mainstream – Prada! From the catwalk:

Photo courtesy Guardian newspaper, today. See also http://www.theguardian.com/fashion/2016/jun/19/prada-cagoules-and-rucksacks-get-a-luxury-makeover
Cheers


