Fascinating posts in this thread. They harken back to college dorm days and associated endless and doubtless profound discussions.
Look at REI's history. The outfit began in a garage (not even a cottage, for heaven's sake) and has grown basically because they have provided good value and service to their members. Example: In 1962, we were planning a climbing trip to the Mexican volcanoes and needed crampons for a petite lady. Time was of the essence. We phoned REI, ordered the crampons and mailed the check. They mailed the crampons, which probably did a do-si-do with the check somewhere over the Grand Canyon. Our trip was a success due to REI's outstanding service.
I checked recently, and I qualified for my first divident om Jan 1, 1964. Over the years I have spent just short of $14,000 at REI. I was surprised because I thought the total would have been greater. REI has consistently provided good, not necessarily great or cutting edge gear, at a decent price and they have stood behind their products. I appreciate that they support environmental projects and evidently are conscious of their social responsibilities,paying attention to the conditions under which their gear is made.
I would like to think that I am a rational consumer. I do pay attention to prices and I have bought lots of gear from other sources (including LLB) over the years, but I am definitely a satisfied REI patron, based on many,many transactions. Some years ago, I did have a problem with an order – I can't recall the precise details – but the issue was quickly resolved.