Not to be a contrarian – and as the owner of the business you should know better than me – but 230g cannot be the total weight of the garment or else the hood would be “free” (i.e. it cannot be that the quarter zip and the quarter zip hoodie both weigh as finished garments 230g). Furthermore, the website rather clearly states the weight as “230g/m2,” which is a fabric weight and not a garment weight.
In addition to putting the garment weights on your website, it might also be helpful to indicate a comparative metric. Something that says “this garment, which weighs X in total and is made of 230g/m2 fabric is equivalent to a 260g/m2 merino fabric in terms of warmth.” That way if I were buying one of your 230 shirts I would know what merino piece it would be replacing (and compare weights accordingly). Obviously if Alpaca has the claimed warmth-to-weight benefits over merino, then if I wanted to replace a 230g/m2 merino shirt with something of the same warmth, I should be buying Alpaca weighing less than 230g/m2.
As someone who wears almost exclusively merino in the backcountry, thanks for expanding the market for other natural fibers.

