You don't need technical help unless you want it. It is not rocket science. You just need patience. The general rule is you increase/decrease the bend at particular horizontal points by placing one half of the frame on a flat surface such as a table and pushing down to bend a little at that point. If you have separate stays this is easy except you want to be careful to do things symmetrically. If they are part of a single piece, such as the ubiquitous u-stay. you are going to have to have a bit more coordination, but basically the same thing. As in all things a friend can help a lot for holing things in place. If you can find a vice that may be golden.
So … you bend a little an one point, check the result. Move to another point. Rinse and repeat. Start by matching the stays to your lumbar curve, but as people have pointed out, the "ideal" shape for you is ultimately going to depend on how it fits when worn fully loaded.
One you have reached the point where there is an approximate fit to your lumbar region, and many packs will already come this way, you move on to the stage where you put the pack on loaded and decide where on you back you are not happy and want to make a change. Pretty much only you can decide this as it is not just an issue of fit, but your personal preferences, style, mojo, elan, etc. Figure this out carefully and mark/measure where you would like a little more/less bend. Unload bend reload. check. Rinse and repeat.
At some point you can probably do the final adjustment with the stays actually in the pack (unloaded of course). Check on your pack to make sure you are confident the support material is going to hold up. If it is made of super light material then you may want to stick with the external adjustment.
Hope this helps. It can make a huge difference in the fit of a pack – and sometime even a little bit at the right spots goes a long way. Remember you can always undo anything you do if you don't like it provide you don't make a "kink" in the stay – virtually impossible. But if it makes you feel better remember it is only aluminum and you can probably cheaply buy a replacement for your pack.
Obligatory legal disclaimer: don't try this on carbon stays. They flex but cannot be shaped. They can however be broken.
One last note, in case it is not obvious. The #1 goal is to get the bend in the stay correct around your lower back. This is not just because that is where most people backs bend the most, but because the #1 goal is to get the hip belt working with the stays in such a way as to insure it fully supports the weight while comfortably moving everything that can poke into your back out of the way.