Something that seems new and just different enough to be worth a look see ;-)

Cool innovation.
A little high priced for unproven technology when brands like Exped sell a similar sized pump that's even more "sanitary". It may well have it's virtues, they're just not bringing up the ones that I'm interested in such as weight, R-value, or durability of the valve. Besides, if I'm gonna lay on the porch, I'll use a chair. Not strong selling points.
It may just be a case of finding their place. Easier to do if the product is out there where other innovators get a shot at it. Kickstarter is great for that.
Good find.

99¢ instaflator will inflate the same way. Without knowing more about the pad, I would prefer to select a pad for its features and a method of inflation separately. My guess is that this pad would not compare well to a NeoAir or Exped in terms of weight, R-value, comfort, etc.

If you scroll down below the video, they have some specs listed:

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Material: 75D Ripstop Polyester internally laminated with Polyurethane
Inflated Size: 20 x 72 x 3.25 inches
Pack-up Size: 9 x 3.5 inches
Weight: 24 oz/ 1.5 lbs (Final pad may be a few ounces lighter or heavier– see manufacturing section below)
R-Value: 1

Additional Features

Quick Pack: Air Pad can be rolled up and secured with Velcro straps
Conventional Valve: For releasing air to adjust comfort (fullness)
Extras Included: Stuff sack and repair kit

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