I have read most of this thread… lol- a long one for sure!
Owning a manufacturing company myself (as in I own the sewing house- no overseas manufacturing) and also only doing wholesale for 6 years then moving to direct sales- I can tell you is a different ball game. The profits are way better that way for sure.
But what it looks like (and clearly I know nothing, but if I had to guess) they are dumping inventory to do some big manufacturing orders. It is clear their stock is stupidly low- as in -out of stock all over their site.
I am more fearful that they are known for cheap prices (as in my industry I am as well) and that puts you in an odd spot. Because honestly- it cost them the same (say $5 from the manufacturer) to get an umbrella that they may sell for $15 but say Patagonia would sell for $25 or $30. In this case it is volume that is important, but I bet that Patagonia would sell more just off of name alone. So…… Thus making more profit. It is great to be affordable, but if you do not keep tight check on your overhead- it will run you in the ground.
Also- I do find the MSRP pricing really- gosh, what is the word… Dishonest??? Like we think our items should sell for this, but we are to afraid to ask for that, so we will just discount every item we have. So then you wonder, is the discount because of bad management or quality?
I am just talking form a purely consumer point- on that. Not a user point. Like, if someone just went to their site for the first time and saw everything out of stock and prices slashed… makes you wonder what is going on.
It also says on their website 30% off everyday! Well, then why not just have a great bag with a great price of $70? I think they would get a lot more buzz about quality and price v's are they going broke???
Anyway- I see the JAM 2011 thinking about it for my daughter…. At $50 bucks… come on!!! At that price I can even modify it to fit her. I wonder if I could modify it to fit my 7 year old too… lol!!!!!