There's a really small link on each product page to post a review. If the email address you enter is already in their database you'll be forced to log in and re-enter the review.
Moments later you receive an email with a coupon for 20% off valid for a month, even before they have validated / moderated the review.
Now the downside for locals: the retail stores have no idea how to process the coupon code. They will direct you to the website. But if you live in a state that Golite has a business presence, you have to pay shipping and sales tax. I just experienced this in the Boulder store, 15 minutes ago.
Golite have a lot to learn about being a brick and mortar retailer.

