I was at an EMS today and compared a number of packs side by side. I'd undo the straps, bindings and zips and fill out the packs with "stuff".
Several times, I noticed two different packs from different manufacturers, whose cubic in. volume were listed about the same, where one was almost twice the size of the other. I even called over the manager to see if my eyeballs were just having a bad day. He smiled after comparing the manufacturers' pack volumes.
Isn't there some industry norm by which they accurately measure volume? I understand that exterior pockets do add to the volume, and maybe even deceptively so, but the overall difference was striking at least with the packs I looked at.
What's up with this?

