I had to double check the magazine name on Rick's wayback thread, the advertisements had me thinking I was perusing an adult publication. A few gems I found:
Alpenlite Packs
"Isn't it time you let your hips shoulder the load?" (photo of woman in tight jeans w/ hip and hind quarter prominently displayed as leg is lifted.)
Alpine Products Inc.
"In the dark they all look alike. But looks aren't everything. At some point you'll have to use your sleeping bag."
Madison avenue Madmen! So dirty.
This thread doesn't make me feel so bad about holding on to a Eureka Timberline 4 man. It mostly collects dust in my basement, but I hate parting w/ gear.






