For years now, larger manufacturers like TNF, Mountain Hardwear, and others have been searching for less costly ways to produce a waterproof/breathable jacket. Marmot started the wave with the Precip jacket, and consumers continue to demand more for less ever since.
Vanity Fair bought TNF and has turned the company around and into a monolith more of fashion than technical innovation although there are still holdouts in the company attempting to keep that authentic image with a few unique products. Gore will forever be a part of TNF, but cheaper alternatives such as HyVent (a coating like Precip) will only continue to grow until Gore comes up with another innovation. And let’s face it, W.L. Gore knows how to market better than anyone in the outdoor industry. They’re not a Fortune 500 company for nothing.
As to Gore being inferior? eVent is a good product but lacks durability according to research I’ve read and W.L. Gore’s unofficial stance. My use for Gore-Tex is limited mostly to cold weather. I will only take a Gore-Tex shoe out in snowy conditions, and it does perform well enough and certainly better than a non-waterproof shoe in the cold. But waterproof footwear is only as breathable as the fabric or leather that make up its upper components. A full-grain leather boot just won’t breathe as well as a low top Gore-Tex trailrunner. Combine variables such as high humidity levels, type of sock worn, gaiters or no gaiters, and differing physical traits between people who sweat copious amounts such as myself and you end up with a shoe that won’t FEEL as breathable as its non-waterproof counterpart. But a little dampness from sweat sure beats a soaking wet shoe in the snow.
How many of you have hiked through wet, sloppy snow in a non-waterproof shoe? I’d guess most everyone here has. From my experience, Gore-Tex is a clear winner. I just won’t be caught dead wearing a Gore-Tex jacket during summer in the southern Appalachians.