I've got a local shop that sells GoLite….they just aren't doing the 40% off deal.
I'm really surprised GoLite doesn't ship worldwide via their website. There's just so much profit in it for them. For any old $100 item, GoLite likely manufacturers it for about $25 and then they sell it to retailers for $50, who then mark it to $100. That's standard retail margins.
So if someone buys directly from GoLite instead of via a dealer, GoLite stands to make $75 on this $100 item instead of $25. That's huge! Even with the 40% off sale, GoLite is still making more money than they would if we purchased via a dealer.