Robert,
From what I can tell, all three are using the same hollow tube technology.
I think that MSR and Platypus are owned by the same company.
Both gravity filters systems are really identical, except for color, which you noted.
Why the Sawyer over the other two?
In my case, neither the MSR or Platypus gravity filters were for sale when I built my gravity filter, using Platypus parts and the sawyer inline filter.
What I have found is that by using the Sawyer filter, I have been able to save weight on the all the other associated parts, such as the dirty water back and clean water bag.
Initially, I found that both the MSR and Platypus systems were "heavy" over all.
For me, I found that I was able to get "dual" use out of my Platypus Hoser 1.8 L Hyrdation system by also using it as my clean water bag.
Even if I did not use a gravity filter system, I would still take my 4L Platypus water tank for having water in camp or for dry stretching of the trail. My dual use for this is that the water tank is my dirty water bag.
So the "weight penalty" for using a filter is about 3.5 ounces.
Something like 2.0-2.5 for the Sawyer filter, 0.5 oz for the Playtpus filter link, and a 1.0 oz disposable 1 pint bottle, which I use for scooping up dirty water on the trail and then connecting the filter link and Sawyer filter to the bottle, which allows me to use it like a Frontier Pro filter on the trail without the need for pulling out the whole gravity filter system while hiking.
Not sure about the pore size of the filters, but I am pretty sure that with the exception of the Sawyer inline filter that is designed to filter out viruses, they are all the same size as they are using the same technology.
Per the Sawyer website, it filters something like 99.999999%, which seems like a winner in my book.
Sorry that I am a little sloppy on my stats, but I haven been using this setup for so long without fail that I use trust it.
Anyway, I have a detailed review of the Sawyer system that I use on the user review area with plenty of photos to show how I use my setup in camp and on the trail.
Hope this helps.
-Tony