It seems we have a number of present or former outdoor gear shop staff in this forum. I also work for a (the:-) big outdoor recreation co-op. In response to an earlier comment, we do not get paid by commission, and are encouraged to think in terms of a long term relationship with our customers. If they don't have a positive experience when they head outdoors, it's not likely that they'll be back to do business with us in the future. Nor will they care as much about protecting the environment as they go through life. As wonderful as UL gear is, if we don’t have any natural places left to use it, it really won’t be of much use. We need to support and encourage those who share our interest in the outdoors and view them as potential allies in the fight to protect it.
While UL'ers tend to take their gear seriously and use it carefully, many (most?) people don't, and maybe they have the right idea? Few people want to learn all that an auto mechanic knows about cars, they just want to get in, turn the key and get to where they're going. This approach works with the typical passenger car, but wouldn't work with a highly tuned race car that requires special care and maintenance as well as different driving techniques.
A customer I had the chance to talk with recently came in looking for one of those high end, heavy, rugged, durable, indestructible packs – you know, the ones we always make fun of ;-) He worked as a guide and knew darn well what kind of abuse the pack would get. When hiking on his own (not work related), he used lightweight gear.
What would be acceptable treatment of "ordinary" gear might constitute abuse of UL gear. I try to sound out customers with regard to how much they want to "bother" with their gear before I recommend anything. A brilliantly designed, beautifully made UL tent won't survive a user who isn’t interested in learning what its limitations are. As a gear freak I often cringe, but remind myself that the important thing is that the customer is getting out and enjoying the natural world and developing an appreciation of its complexity, beauty and value.
Another two cents worth.