Portland has a lot of backpacking, outdoor type stores to choose from. The most boring and annoying is Snow Peak. I even have more respect for the phony hipsters at the Arc'teryx store in Portland.
What makes the Snow Peak store so boring is the way they display stuff. It is set up like a Goodwill, Deseret Industries, Salvation Army, or St. Vincent Thrift Store but the real punchline is when you pick up the stuff and it has a price tag of a Ferrari, Gucci, Armani or whatever high priced item you can think of. Now I actually like some of their stuff, but they don't like to display the stuff I like, they want to display something dull, boring, and omnipresent like a $300 titanium sake set with matching cups or a bunch of round metal plates and dishes, They did put up a tent but then put it off to the wayside as if they were ashamed of it. It actually is the most exciting item in the store. Now the clothes crack me up. They are just not ugly, but so high priced and the way they display them, like they are on the discount rack at TJ Maxx where everything is pushed together so tightly that you don't even know what you're looking at. Now they have a down coat, made in China, with only 600 fill down, and yet they are charging 625.00 for something that can't compete with a Feathered Friends which is American made with 800 fill down and superior fabric, sewing, and quality for a couple hundred less than the Snow Peak. Absolute Madness! Now they carry other brands besides Snow Peak. They carry some small packs made by a Colorado outfit. They are boring and over priced. I would carry the made in Portland Cilogear Packs, but that would make sense so I know they will never do that. "Got to keep it dull and high priced" must be their motto. One cool item was a kickstarter project, a folding lightweight kayak based on origami called Oru Kayak. Interesting but super expensive, but at least it is interesting. Maybe they should display the Nube Hammock I like made by Sierra Madre Research and suspend it from the ceiling since they seem to be ashamed of displaying their own tent. When ever I go into the Snow Peak Store, there has never been any more customer's than myself or one other person. Most of the time it is just me when I enter the store. Why? Because it is boring!
You walk two blocks down to the REI and the place is so full of people that you feel like you are in the most populated place in the universe. They have over a dozen employees working the cash registers as people buy their stuff and their stuff is interesting and they have variety, and the displays are great. Now the Snow Peak store is small, with the corporate office portion behind a curtain in the wall. They really need to clean house and get somebody who knows how to run a store or at least know how to display stuff. It is pathetic.









