http://mashable.com/2015/05/17/pacific-crest-trail-wild-effect/
Sixteen years ago, a handful of veteran hikers began hanging out at Lake Morena County Park east of San Diego around mid-April, the time they knew people would be beginning their treks along the Pacific Crest Trail.
The trail runs 2,650 miles from the Mexican to Canadian borders, and the county park is one of the first places hikers stop if they begin at the southern end.
“It was a few former PCT hikers sitting by the trail offering people who passed by a beer and a burger,” said Carl Siechert, one of those veterans.
In that first year, 29 hikers passed through.
This year, there have already been more than 1,000.
The Pacific Crest Trail has seen such an explosion in popularity in the last few years that its cause has been given a name: “The ‘Wild’ effect.” Cheryl Strayed’s bestselling memoir about hiking the trail was published in the spring of 2012, and the film version starring Reese Witherspoon came out in December of last year.
Before the book was published, about 300 people would take out permits to attempt the full hike, which usually takes four to five months. It’s not yet known how many will try this year, but estimates range from 1,600 to 3,000 — 10 times the number who tried before the book came out.
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