Three years ago I was looking at Neoshell parkas and saw multiple offerings from REI, Rabb, LLBean, etc. Now except for Montane, NeoShell seems to be disappearing.
Did the fabric not perform? Or did the Gore Company use its marketing coop dollars to “encourage” its customers to stick with GoreTex? (Or is the case of boots and shoes, motivate manufacturers to implement materials like GoreTex that users probably do not really need.)
Marketing coop promotions are where a large vendor, Intel for example, will promise %X Million dollars per year in advertising and other spiffs to a customer like Dell or HP when they buy Intel instead of AMD.

