A recent book review (Good to Go) in Science by Christie Aschwanden discusses much of the marketing spin (or BS) promoting all sorts of gimmicky ways to ‘recover’. [http://science.sciencemag.org/content/363/6426/459.full] Selected extracts with acknowledgment as follows:
“In Good to Go, Aschwanden samples a dizzying variety of sports recovery modalities.”
“Many of today’s recovery modalities, she finds, are based on tiny studies that are not necessarily replicable or representative of the outcomes most athletes should expect. A dismaying number of them are funded by industry. And in many cases, recovery technologies that are allegedly science-based don’t live up to the claims made by their endorsers.”
“Fancy electrolyte-laden sports drinks, it turns out, show no clear superiority at hydrating the body over plain water, and drinking too much liquid can be more detrimental to performance than getting a little dehydrated. The benefits of “precision eating” and protein supplements are probably all in our heads. Icing and cryotherapy might actually do more harm than good. And fitness tracking apps—which focus our attention on a handful of metrics instead of the overall picture—are causing us to ignore the sophisticated training and recovery signals released by our own bodies.”
The bottom line is that if someone is trying to make money out of it, you can reliably expect it to be all spin and BS, with the main aim of transferring from your wallet to theirs. And Gatorade tastes horrible.
Cheers

