As a bit of a fan of Icebreaker t-shirts as a touring shirt these Terramar Thermawool Half-Zip at Massdrop look interesting as a possible lower priced alternative. Approximately AU$64 delivered and 65 folks have taken the drop so far so there seems to be some support for these.
[img]https://massdrop-s3.imgix.net/product-images/MD-12417_20151026095915_afaa01218c13b1aa.jpg?auto=format&fm=jpg&fit=crop&w=1023&dpr=1[/img]
Does anyone have any experience with this shirt or Terramar gear? I am thinking it might be good for winter running as well (coming into winter downunder).

