In my mind, SMD is the scrappy fighter of the cottage industry that seems to have been relegated to the shadows of zpacks, MLD, HMG, etc, but Ron never seems to give up. He dumps under performing products and flops and keeps churning out new stuff. But I do feel bad for them that they’ve never found a way to capitalize on the constant demand for their cuben products (both existing models like the X, Haven, and Deschutes that are always out of stock and the unicorn cuben gatewood they never found a way to produce)
All these companies have gone beyond cottage status.
HMG, like Six Moons, is selling product through a distribution network. You can buy HMG products from Backcountry.com and probably others. So you will see HMG products are more expensive than comparable zPacks items, because HMG (and Six Moons) need to sell at a lower price to retailers, so retails can add about 67% to their cost to realize a 40% gross profit margin (typical retail margins). Plus, when you sell to retailers you can’t undercut them if you also sell directly to the public — you need to establish a MSRP for the retailers and then sell to the public at the same price. Herein is one of the reasons Six Moons has abandoned Cuben. The cost of Cuben doesn’t fit their retail strategy, plus there are other issues since DSM purchased Cuben Tech.
I’ve owned and currently use products from zPacks, Six Moons, and MLD. They all make quality products and there are differentials between similar offerings. None of them make a product that is universally going to fit the needs of everyone. I’m sure Ron at Six Moons has targeted his new pack for a certain segment and it will probably sell well, but it won’t be a pack for everyone. My go-to shelter for almost 3 years has been a Deschutes CF. I bought it based on my experience with a Wild Oasis I bought in 2008. But there is nothing in Six Moons’ pack line-up that suits my needs… and I can’t comment on the new pack because I haven’t seen it in person, and more importantly, I haven’t used it.