In this morning’s email newsletter, I summarized recent updates on where we are headed regarding third-party tracking, cookies, programmatic advertising, security, and user/member privacy at backpackinglight.com.
We’ll continue to post updates in the changelog as we go on this journey.
The last remaining third-party service we still use is GA4, but we’re investigating options. I’m keen to hear from tech-savvy devs about which analytics options are worth considering. We may end up just building our own.
Today’s Blacklight report is pretty clean, which is very exciting for me as a digital publisher (the only positive hit is Google Analytics, but we have disabled all ad tracking in there).
This is especially encouraging in the context of where some of our peers are landing:
