It’s all very strange, and I am left wondering whether Patagonia knows very much about the wool industry. They say that
Wool, like down, is a by-product of an animal that is ultimately killed and sold for its meat.
This is simply wrong, at least for the merino industry I know. Merino sheep are bred for wool production and live for many years. The idea of trying to sell them for meat would be greeted with much mirth here in Australia: I doubt you could find buyers. The meat is simply not good eating. And 10 year old mutton … ugh.
Then they carry on about the evils of mulesing. Mulesing is a vetinary procedure used to prevent serious injury and infection to sheep from fly-strike. It’s a management process which costs money, and farmers would not do it if there was an alternative which better protected the sheep. When you have seen an animal crawling with maggots, you might better understand.
It seems that Patagonia have been hoodwinked by extremists in PETA: it would not be the first time PETA has gone overboard. Some of them are a bit rabid at time. Oh well, the marketplace will deal with that.
There is an alternative of course. It may be that Patagonia is finding that merino wool, fine though it may be for suits and knitted jumpers and other fashion wear at home, is not all that good a fibre for outdoors use. The only times professional or Olympic athletes wear wool is during parades; never on the track. Perhaps Patagonia are quietly looking for a glamorous out now that the initial market enthusiasm has died.
Just my biased opinions, based on having spent 27 years in textile research.
Cheers