Craig – I think you’re right- it’s a question of perception.
Case in point – here’s a YouTube pack review I spotted just yesterday where the poster states:that as “all the weight is on my shoulders and my shoulders already get pretty sore” he didn’t select the lightest pack because there wasn’t enough padding on the shoulder straps.
https://www.youtube.com/watch?v=jj4TrWy8vHQ
It really does seem to be the triumph of fashion over functionality – as our own Ryan Jordan has shown, even, frameless packs with hip-belts are objectively inefficient once loads exceed 15 lbs or so:
https://backpackinglight.com/00194-2/
Over the decades I’ve become weary of neck and shoulder pain on the hill. Now I use the Aarn bodypack concept, which counterbalances the weight of the rear load with integrated front pockets. There is zero load on the shoulders and your center of balance remains in its natural position so you don’t have to lean forwards to compensate for the unbalanced load on your back.
Even with a light base-weight, carrying your load with a natural upright gait makes a startling difference to pain and fatigue over a long day. I can walk for weeks free of any pain or inflammation. But the system looks a bit goofy, and the extra weight doesn’t give you bragging rights with your base-weight spreadsheet. So the bodypack idea has never gained any traction with the cool ultralight kids.
Once you’re on the trail for more than a day or two, efficiency trumps lightness in my experience. My pack and sleep system are light, but no so light that I sacrifice a comfortable carry and a good night’s sleep, Smart lightweight backpacking is all about making the right tradeoffs, and you do reach a point where additional lightness becomes counterproductive. Otherwise we’d all be heading out stark naked…
If your pack has poor ergonomics, you start skimping on food and camp gear to get a bearable carry. There’s a moment on John Zahorian’s GDT vlog where he’s exhausted after freezing all night and has run out of food a long way from resupply. I guess it works for him, but I think I’ll stick with my untrendy but comfortable system….