Emylene,
Thank you for reaching out to the community and to solicit us for our ideas!!
Here are my suggestions for articles that might help increase the sale of BPL memberships and to earn BPL some much needed money:
Rewrite/update basic articles on the Basics of How a Traditional Backpacker can make the Transition into Lightweight/Ultralight Backpacking.
Why do this vs. working on something new and exciting that we have never seen before?
Because “we” the old timers on BPL really are not your core reader/source of revenue.
We old timers have probably learned 90%-95% of what is needed to go lightweight.
The demographic that is likely to pay money for a BPL Membership is the traditional backpacker interested in making the transition to lightweight/UL backpacking.
I figure that this gives BPL a 1-3 year window to capture money via a membership from this new member….assuming that they will learn most of what they need to make that transition and after that may end up as non paying members on the forums to have much of their needs met.
The reason why someone would want to visit the BPL website is for one main reason….to answer this question: What is Ultralight Backpacking and How Do I Lighting My Backpack Weight for Backpacking Trips?
Failure to answer this question for your potential new paying BPL member would be an unforgivable business mistake.
As much as trip reports and State of the Market Reports are, if BPL fails to answer the basics they run the risk of pleasing the older timers at the expense of being able to grow the paying membership.
Furthermore, I would recommend that these “core” articles be featured predominately on the Home Page (accessible by paying BPL members) so that 1st time visitors can see the answer the THAT key question about What is UL backpacking and how do it do it…..so that they can see the immediate and clear value of signing up and paying for a BPL membership. (Lesser or more basic articles can be written that give a few “free” tips on how to lighten a backpacker’s load, but ultimately, they just need to show that BPL are experts at going Light and that the visitor NEEDS to buy a membership to learn all the secrets to UL Backpacking).
These set of Core articles should be rotated weekly so that the website looks fresh and new for this new and hopefully repeat visitor to BPL…all with the goal of enticing them to sign up and pay for a membership.
Other articles that would help encourage new/paying memberships and would answer the 2nd key question that is asked by Traditional Backpackers: How do I Lighten my Backpacking/How do I go Ultralight
- Reviews of Tarptent shelters or free standing lightweight shelters from well know traditional manufactures….current or new one on the market as these are likely the 1st lightweight shelter that a traditional backpacker would gravitate to vs. a tarp and bivy
- Reviews of Lightweight backpacks….framed or frame less, a mix of well known commercial brands and cottage manufactures
- Reviews of Light weight sleeping bags
Again, address the Big Three…..the 1st place a Traditional Backpacker looks at to make the UL Transition.
Anticipate the journey that the Traditional Backpacker is going to logically make while going lightweight and make sure you have articles to address their immediate interest.
Cover the Big Three and then have articles on Cooking Systems, water treatment and hydration systems.
Writing a bunch of articles are things that stray from this is still important as it deeps knowledge, keeps BPL on the cutting edge of what is new….BPL still needs to be the number one trusted source for information about Ultralight Backpacking….the go to place.
I know that people love trip reports to inspire them to go to new places, but fact is that other websites can offer that….offer what BPL does best- UL/Lightweight Tips and Techniques.
Not saying that there should not be trip reports….they are nice, but not CORE to the business.
The more traffic and eyeballs on the screen, the more chances to sell a membership.
Lastly, I would like to recommend articles on showing how UL/Lightweight backpacking gear is used in the field.
Too often, THIS is about gear porn.
Giving someone a list of gear is just not enough….how about articles showing how to setup that tarptent, tarp, or pyramid shelter? (Illustrating the need for good site selection for non free standing shelters….showing the need for using your brain/skills because of the limitations that lightweight gear has vs. traditional gear).
How to use a bivy and tarp combo and why they are often used together.
Articles with pictures can do wonders vs. reading abstract instructions on how pitch these shelters.
Also….how about inviting guest authors like Hikin Jim to reprint their own articles on BPL?
BPL cannot cover it all, so why not leverage the passion and expertise of others out on the web?
Invite them to post their articles in return for links to their webpages…..they give BPL something and expose their own website to a whole new set of readers who may have not heard of them before.
Maybe that can work out as beneficial to both parties?
BPL gets articles up faster on topics and products. (One of the complaints that I have heard is that review come out on “old” products that have been in the market for a while…making BPL look slow and behind…..not the leader and authority on UL backpacking).
Flash articles on new products that are not in depth reviews, but simply announcements to the visitor to BPL, to make them aware of something that might interest them or that they have never heard of….quick highlights of what it is, the cost, and link to the manufacture’s website.
Anyway, just some quick things off my head as I take a break at work.
Hope it helps.
P.S. Thanks to KT for reminding me that I should be positive vs. negative and not give up on BPL. (It is easy to bitch about what you don’t like, but why not give constructive suggestions to make BPL better).
Tony