I think he should have had the pads the other way up to better simulate heat flow through the pads. I’m pretty sure that many of the insulated pads have a top side where the insulation is placed closer to the user.
I don’t think these pads are thermal diodes, but some of them do behave differently if you turn them upside down. Some I’ve seen have the insulation glued to one surface and rely on gravity to fluff it up by pulling it downward. So I think turning the pads over would have been a bad idea.
If I were picking nits about his methodology, I’d first point out that focusing on the hot spots down in the valleys between tubes might not be right. In a real application, the camper’s body would span from tube to tube, creating a trapped air space that arguably would mitigate at least a little of the hot spot. Maybe he should have laid a stiff piece of cloth across the top of the pads?
Also, he did an experiment showing that the thermal mass of at least two of the pads differed, changing the time to equilibration by what, 30 seconds? So I think two minutes was insufficient as a warmup time before shooting his pictures. Should have been 5 minutes or maybe 10?