I run a small startup outdoor company in New Zealand, and we currently make baselayers and accessories such as beanies and neckwarmers using Yak wool. In short, the reason why we use yak wool is because it is warmer, softer and more breathable than merino.
Lately we have begun development on high performance socks with a sock manufacturer in NZ (they are one of the best sock manufacturers in the world and produce for a number of international brands), but as you can imagine there are a ton of different variables that can go into a single sock.
I thought it would be best to try an get as much opinion from people who love camping/outdoor gear so we can understand what people are looking for in their socks.
I have a few quick questions:
- Do you want a high performance sport sock or a casual, wear everyday sock that is also good enough for hiking?
- What type of sock are you most interested in wearing? Crew hiking, quarter sport, low cut sport, ski sock, casual?
- Do you choose bright colors/designs, earthy/natural colors, or blacks/greys?
- What kind of cushioning do you like to have? Light, medium, heavy?
- What’s most important in a sock? Warmth, comfort, great fit, durability, great design/colors, anti-bacterial, easy to wash etc.
- What brands are you using now?
- What price should a sock be? And for a pack of 3?
- Anything else you can think of?
Feel free to send me a PM if you want to talk more about socks!
Thanks

Yak, Yak, Yakety, Yak. . .
