In 2016, Columbia Sportswear announced a new kind of Waterproof Breathable (WPB) jacket: The Outdry Extreme. Its most novel feature was that the jacket’s face was a waterproof, breathable membrane.
With one major exception (Gore Shakedry, now discontinued), all WPB jackets are constructed as a 2.5- or 3-layer sandwich consisting of a face fabric on the outside, an inner fabric on the inside, and a waterproof, breathable membrane in the middle. The membrane allows sweat vapor to escape to the outside but blocks water on the face fabric from entering the jacket. There is one fly in the waterproofing ointment. The face fabric must allow sweat vapor to escape, so it cannot be completely waterproof. This is accomplished by using a woven or knitted face fabric with numerous small pores, through which vapor can escape. Unfortunately, precipitation can be absorbed into the fibers or the pores of the face fabric, causing it to become wet, heavy, and cold. The solution has been to apply a DWR coating that prevents absorption of precipitation. As we have all experienced, DWR coatings have become less reliable over time, so you can expect your face fabric to experience “wet out”.
Wet out is one of the things Columbia set out to eliminate with its waterproof-breathable Outdry Extreme jacket. The jacket’s waterproof, breathable membrane, a polyurethane coating, is adhered to the face of a nylon woven or knit fabric. Precipitation cannot penetrate or be absorbed by the monolithic membrane from the outside, but since the membrane is claimed to be breathable, sweat vapor can transfer through it and out.
I measured the moisture vapor transfer rate (MVTR) of the original jacket and found it to be poor. However, I hoped that over time it would improve. So, I began testing these jackets periodically. The scatter plot below shows the MVTR of jackets I have tested. As a point of reference, I prefer my WPB shells to have an MVTR that exceeds 3000 g/m2/24hr. This level exceeds most Gore-Tex jackets (Gore Shakedry is the only exception I have seen) and virtually all non-porous polyurethane membranes. Electrospun membranes (if you can still find them) will typically perform at this level or better.
Here are the results of that testing:

The scatter plot shows all the MVTR data I measured between 2016 and 2026. We can see that peak MVTR performance was achieved in 2022 at 2720 g/m2/24hr. In 2026, two jacket models were made from the same fabric and achieved an MVTR of 320 g/m2/24hr. This is the lowest value I have measured for any WPB jacket. The third jacket is a different fabric construction and produced an MVTR of 480 g/m2/24h. The MVTR reduction from 2022 is 82-88%. Columbia seems to have gone in a different MVTR direction.
Why the precipitous changes by 2026? It is possible that 2026 models have thicker exterior coatings. Thicker coatings would increase water resistance, probably improve durability, but would reduce breathability. We don’t know why they changed from increasing MVTR to very low MVTR, but in my opinion, these should now be called Rain Jackets. They should not be called Waterproof Breathable jackets.
Columbia may have made a defensible engineering trade-off in the present jackets. What’s not defensible is keeping the breathability claim. The word “breathable” is just an adjective. The consumer can’t tell how well a jacket removes water vapor just because it is called “breathable”. The loss of breathability is a trade-off that Columbia did not announce and that consumers probably do not want.

