Often a post like yours brings out a number of coaters who mix silicone caulks with mineral spirits, or stove fuel or the like to thin it. While it does OK as a seam sealer, I haven't found such a mixture yet that will bond well enough with the silicone for the coating to last very long as a DIY silicone floor coating.
Editor Roger Caffin reported on this site that his attempt eventually cracked and peeled. I would not expect a petroleum product to make a good bonding agent, due to the oil content.
You might do better to look for a 1.1 oz nylon that is factory coated to a high degree of waterproofness, especially for a floor, which can be subjected to much higher water pressures than a tent wall. There is a 3500 HH camo one available form LHG: http://www.lightheartgear.com/index.php/fabrics/camo-silnylon
While Thru-Hiker now reps its silnylon only to be ">1000mm" HH, their offering for the last few years has been highly water resistant. You might email them about that, and maybe increase you color choices. I believe a quality factory coated material will last you much longer.
As for which side to coat, the factory coated silnylons are usually coated on both sides, often described as 'impregnated,' which might be questioned by how readily cheaper silnylons are prone to 'wetting out.' But you should be able to check for double coating by inquiring before purchase.
As for slipperiness, it is a problem on both the ground side and the inside. I've seen a number of silnylons, like the Cordura brand, that are less slippery. Unfortunately, they are also less waterproof to a significant degree, according to HH tests Roger Caffin was kind enough to conduct at my request. But I haven't seen a sample of LHG's camo.
One approach to slipperiness is to design the tent to insure that the floor is staked out taut enough so that the material will not slip around on the ground as you move around in the tent, which can be a PITA. Combined with silicone sealer chevrons on the underside of the sleeping mat, that goes a long way to addressing the problem. With those approaches, I've had no slipping problems with silnylon floors.
One last possible option would be to experiment with the many silicone based water repellent sprays on the market to see if any increase friction. Haven't tried that.
I hope this is of some value to you, and please be assured it is based on personal experience, as well as tests reported by Roger and Richard Nisley, not speculation or opinion.