Another vote here for Ex-Officio briefs; they work extremely well for me – two to three days and still OK(ish): I took one pair on the GR20 this summer (a 14 day walk) and they did well, washing every couple of days and drying very rapidly. If only you could buy them in the UK.
Others tried and tested:
Paramo
Cambia briefs – runners up to the Ex-Officio, can turn inside out to make them warmer/cooler apparently but I have never noticed any difference. Heavy.
Patagonia
Silkweight boxers. Comfortable but too baggy for me. OK on the odour factor.
Gladiodor Capilene tops. Comfortable fabrics – nowhere near Merino in terms of odour reduction. Wore one of these 14 days straight in Corsica (GR20) too – rinsing in just water it stayed pretty good, but the mankiness did build up – albeit slowly.
MEC
I think these are duofold copies. Not comfortable for me so I have no real opinion of them.
REI
Some sort of quite snug brief (cannot remember the name); really comfortable – but do not do well in the smell dept.
Smartwool
Various weights from 200 to 260, briefs, Ts. Brilliant. The 200 skin-weight SS shirt I wore all summer in the Alps – for a month and it resisted odour well; obviously I did wash it every now and then.
My unscientific analysis ;-)