I don't know if they've changed, but the original cocona used to use activated charcoal from coconut shells (hence the name "cocona") which absorbed odor, was somewhat antimicrobial, and sped up moisture absorbing when combined with hydrophobic fibers like polyester.
However, reports of it seemed to indicate it was not that permanent, and could eventually get overwhelmed in a purely synthetic piece.
It works well in Rab MeCo (which i have), but the odor reduction there is most likely the predominate Merino. However, it does increase the wicking-spread process quite a bit, even though it's only like 35% polyester. I would like to see something like the Rab MeCo, with a lower percentage of wool and higher percentage of cocona polyester personally. Maybe even reversed, like 65% Cocona polyester to 35% Merino, which should increase the durability and drying time.
If they've improved the durability of the process, that's cool. In any case, while it's decent tech, it's not magic or super unusual so far in my understanding and experience.