Thanks… we are happy to be a part of the communities which we serve! And thank you for posting your questions publicly as well.
I am happy to answer them here. We are committed to complete transparency in everything we do… this is just a function of that. It is also why we are a bluesign system partner and helped develop the Responsible Down Standard with the North Face.
Regarding your questions:
1. We perform wash tests to extrapolate longevity. Special quilts are made and after washing, viewed back-lit to determine clumping. We have tested wash numbers that FAR exceed the number any jacket or bag will go through. After 10 washes, we have seen (and felt) no difference at all. Any deterioration from there is very small and not significantly different than untreated down being washed continuously. Let's just say that the treatment will in all likelihood outlive the garment (unless, maybe, you wash your down jacket every week and keep it for decades). We expect our HyperDRY to last just as long if not longer than down. It depends on what would be breaking down your down jacket or bag first – excessive washing or mold.
2. This might sound a little more "market-y" so forgive me, but having been pioneers in the WR down we have gone through a lot of R&D to make sure it does NOT feel clumpy. It's easy to throw a bunch of down in a bath of nasty PFOS / PFOA- filled chemistry and get something that will resist water. That has never been our approach. We have always been known in the industry for the quality and cleanliness of our down and with our down technologies, it is always about improving upon it. And if you lose the "feel" of down, I don't know how much a treatment is worth. It's a tightrope act between enough water resistance and retaining the qualities of down.
3. This is subjective, but I could personally argue the opposite. But no, there is nothing in the treatment that suggests that more frequent cleaning is necessary or beneficial.
4. This relates to number2 – we have been doing this for a while with a lot of brands (who all seem to have their own set of requirements, testing parameters, etc). Comparing HyperDRY to some of those mentioned is tricky because we have actually developed a lot of these WR technologies on the market. HyperDRY is Allied using everything we have learned from working with these brands and developing what we think is the best set of criteria. We have tried to take the best of everything we have done and learned, created new methods that reduce waste, create even thinner yet effective coatings, etc. One important thing we have seen and worked hard for is consistency throughout a range of fill powers. A lot of "others" WR downs perform admirably at high fill powers, but lack significantly at lower ones. One of our goals was to develop HyperDRY with lower fill powers in mind so it doesn't always have to be 800+ to really see results. As a side, this is also important for the bedding industry allowing for use in a down comforter that cleans easier.
5. This one is a little more tricky. A lot of this is obviously proprietary and trade secret regarding the chemistry. What we have been working on is a traceability system, however, that allows the consumer to input a down lot number that would be printed on a hang tag or in the product to view the down's source and all relevant IDFL test results – verified fill power, cleanliness, contents, etc. (trackmydown.com) Depending on the brand, it could also include treatment specific test results – i.e. PFOA / PFOS.
6. We work very closely with IDFL and even helped develop that shake test. It's admittedly not the best, but it performs a service. What you are talking about is something we have been working with them on – it's a lot more complicated and goes beyond my area of expertise to really comment too much on the whys and hows.
Again, hope this helps! … and apologies for the lengthy responses…